Vogue sues Drake, 21 Savage over faux fashion mag promo

Vogue will take fashion very seriously.

The iconic fashion magazine’s publisher, Condé Nast, has filed a $4 million lawsuit in opposition to Drake and rapper 21 Savage — immediately after the duo produced faux challenges of Vogue with themselves on the protect to endorse their new album “Her Loss.”

The legit-seeking copies of the magazine went viral on social media, fake posters ended up place up in New York, and the challenges were being handed out on the streets in spots like Miami, Atlanta and Los Angeles.

Drake even tweeted together with the go over graphic “Me and my brother on newsstands tomorrow!! Many thanks @voguemagazine and Anna Wintour for the love and assistance on this historic second.”

In accordance to the lawsuit — filed this 7 days in the Southern District of New York and noticed by Web page 6 — Condé Nast sent a cease and desist on Oct. 31 demanding Drake and his group cease the “unauthorized use of the Vogue trademark by taking away the Instagram article, ceasing any distribution of this ‘magazine,’ and issuing a public statement clarifying that this was not an precise address of Vogue.”

In accordance to the accommodate, the mock mags that were handed out were being a “complete,
professionally reprinted replica of the October issue of Vogue,” with some internet pages “modified to superimpose advertising logos for Defendants’ Album. Other individuals incorporate images of [veteran Vogue editor] Anna Wintour that have been not in the real situation, and in a person circumstance was doctored to interpose an impression of Drake.”

The courtroom papers go on to allege: “Anna Wintour did not authorize the use of her picture to promote Defendants’ Album.” The filing also argues the counterfeit Vogues “exploit” the mag’s trademark and have brought about “widespread community confusion.”

Condé Nast is looking for damages of $4 million, according to the match.

But a supply tells Website page Six, “Drake is not fearful.”

The promos for Drake and 21 Savage’s new album “Her Loss” also incorporated faux press hits like a Howard Stern job interview, an “SNL” functionality and an NPR “Tiny Desk” concert.

Whilst the other media institutions took it all in stride, a source tells us, “Vogue was not delighted. Each other outlet was content and took it on the chin. It was not done with malice.”

Stern even talked about the pretend interview on air, and said of the effort and hard work, “He edited himself in to look like he’s in our studio… Drake did these kinds of a superior career that the information retailers are reporting on it as if it is serious.”