The luxury retailer has unveiled a new men’s searching destination in New York Metropolis and released its very first-ever men’s model ambassador program, The Saks Man
NEW YORK, Jan. 27, 2023 /PRNewswire/ — Saks has unveiled a new men’s buying knowledge on the seventh flooring of the iconic Saks Fifth Avenue New York flagship and expanded its menswear assortment on line as section of the luxury retailer’s ongoing determination to its men’s business. The 40,000-square-foot sophisticated designer and up to date prepared-to-don division presents more than 70 brands – 23 of which are new to the retailer – and features shop-in-stores by critical men’s brand names such as CELINE, Dior Gentlemen, Gucci, Louis Vuitton, and far more.
“Our men’s business has professional important advancement around the previous a number of many years, and Saks carries on to be the place that buyers seem to for the most recent in men’s luxurious manner,” claimed Tracy Margolies, Chief Merchandising Officer at Saks. “Even though we stay centered on expanding our on the internet presenting and producing an unparalleled assortment of men’s trend and accessories on Saks.com, our suppliers continue being a essential component of the Saks Fifth Avenue ecosystem. The new men’s ground in New York reinforces the electrical power of the in-shop expertise and exemplifies Saks’ track record as a fashion authority. We are energized to keep on investing in the men’s category each on-line and in retail outlet by means of our exclusive partnership with the Saks Fifth Avenue retailers to even more solidify our placement as the final vacation spot for men’s luxurious style.”
The luxurious retailer has also launched an invite-only men’s brand ambassador software termed The Saks Guy to further more hook up with men’s consumers as a result of exclusive digital information and in-human being activities. The Saks Gentleman comprises a diverse team of influential guys who serve as brand name ambassadors for Saks by marketing the digital luxury platform’s advertising and marketing strategies and product or service launches, producing tailor made articles for Saks’ electronic channels, and attending and internet hosting each virtual and in-human being events. Users of The Saks Gentleman occur from a vast variety of industries which includes sporting activities, amusement, enterprise, activism and more, with the team complementing Saks’ current women’s manufacturer ambassador method, Saks Social Club.
To celebrate the renovation and the launch of its 1st-at any time men’s manufacturer ambassador application, Saks hosted a non-public tour of the new flooring adopted by a cocktail get together with NBA-All Star and Saks board member James Harden and customers of The Saks Person at Le Chalet at L’Avenue at Saks on Thursday, January 26.
SEVENTH Flooring RENOVATION AT SAKS FIFTH AVENUE NEW YORK
The new seventh ground at the New York flagship provides an expertly curated range of men’s completely ready-to-have on by emerging designers and founded brand names. The spot attributes 19 new shop-in-retailers by the most sought-right after names in men’s manner which includes: Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Burberry, CELINE, Dior Adult men, Dolce&Gabbana, Fendi, Givenchy, Gucci, Louis Vuitton, Moncler, Palm Angels, Off-White (opening in February 2023), Saint Laurent Paris (opening in March 2023), Thom Browne, Valentino and Versace. Highlights incorporate:
- CELINE’s very first store-in-shop in the United States committed to CELINE HOMME
- Alexander McQueen’s 1st thought shop developed by the brand’s Artistic Director Sarah Burton in partnership with Chilean architect Smiljan Radic
- Burberry’s first idea shop in New York Town reflecting the design of the brand’s Sloane Road flagship store in London
- Palm Angels’ very first men’s store-in-store in the United States
The Saks Fifth Avenue Retail outlet Preparing and Style team collaborated with Architecture, Engineering and Inside Style and design company Highland Associates to update the flooring and showcase the skilled curation of men’s fashion in an elevated and easily navigable environment. A contemporary staircase boasting dichroic glass connects the sixth and seventh floors to develop a seamless men’s purchasing working experience, and earlier-blocked home windows together Fifth Avenue have been opened and restored to flood the place with natural gentle. Furthermore, the flooring options prolonged aisle paths and new lounge seating spots to stimulate socialization and exploration.
A centrally positioned Atrium house will showcase emerging designers and new-to-Saks makes on a rotating basis. As component of the renovation, 23 brand names have been additional to the men’s ready-to-dress in assortment at Saks Fifth Avenue New York, which include BODE, CELINE, Jil Sander, Louis Vuitton, Maison Margiela, Marni, Martine Rose, Sacai, Sky Higher Farm Workwear, Undercover, Wales Bonner and Willy Chavarria.
“As our men’s business enterprise carries on to develop, we are energized to supply a reimagined procuring expertise for our consumers to find out the most recent in luxurious menswear at the Saks Fifth Avenue New York flagship,” additional Louis DiGiacomo, Senior Vice President and Typical Merchandise Supervisor of Men’s at Saks. “This renovation is a testomony to our continued aim on the men’s group, and we glimpse ahead to supplying our refreshing, style-ahead standpoint as a result of the unmatched assortment readily available on the new flooring and on Saks.com.”
As consumer appetites for searching for luxurious on line proceed to mature, Saks, the premier digital system for luxury style, stays concentrated on meeting consumers the place and how they want to shop. The retailer included above 125 manufacturers to its men’s array on Saks.com in 2022, such as Jacquemus, Jil Sander, Junya Watanabe, Loewe and Sacai. Saks also expanded its wellness and activewear assortment in types these as golfing, ski and swim with the launch of Alo Yoga, BOGNER, Fair Harbor, Rhone and SEASE, among other models. The electronic platform now attributes a devoted men’s homepage to greater serve its men’s customers on the web, giving customized solution suggestions and curated content material these kinds of as pattern tales and influencer-curated item arrays. Saks also gives accessibility to exclusive virtual shopping ordeals with men’s designers and sector authorities on its electronic situations events platform, Saks Dwell.
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the primary identify in luxurious procuring. Since 1924, the brand has managed a name for offering an expertly curated assortment of style and very individualized assistance. The Saks Fifth Avenue encounter offers seamless all-channel shopping by means of an elevated digital system and in-person products and services furnished by an incredible network of 39 Saks Fifth Avenue retailers across North The united states.
Store on Saks.com and the Saks app, or take a look at Saks.com to find a Saks Fifth Avenue retailer place in close proximity to you. Comply with @saks on Instagram, TikTok, Fb and Twitter, @thesaksman on Instagram and Saks Fifth Avenue on LinkedIn.