Atlanta 3D fashion show to celebrate Black women-owned clothing brands

Atlanta 3D fashion show to celebrate Black women-owned clothing brands

Easley, aka Love E, perceives the concept as a vibrant extension of Atlanta’s fashion community and her decade-long career as a wardrobe stylist for corporate executives. The 43-year-old’s work has appeared on networks like VH1, CNN, MSNBC and more. She also created Styled by Love E, an app that allows users to book a personal stylist on-demand.

Easley hasn’t seen a fashion event in Atlanta like her upcoming show. The event follows the game-changing pattern set by the Black-owned brand Hanifa, which debuted a collection via Instagram live with 3D models at the height of the pandemic (Easley said her show is partially inspired by Hanifa’s concept).

“I wanted to introduce it to people and show how tech, fashion, retail and e-commerce can be working together hand-in-hand,” said Easley, who lives in McDonough. “We have online shopping, we have retail shopping, but what about shopping for people in the metaverse? We just want to make it an easy transition for people and not frustrate them, but introduce them to this world that they may have not been exposed to.”

Saturday’s event will feature clothes from Bloomingdale’s, the show’s only retail sponsor, and local brands like Arelia’s Dream, Besida, House of Mijo, Design Faze Boutique and Nettie Nelson Designs — all owned by Black women. Easley makes uplifting Black women in fashion a priority.

Elandis Miller, owner of Arelia’s Dream, said being a part of an event as immersive as Saturday’s fashion show with other Black women is inspiring. She also hopes the event will be the catalyst for more creativity in Atlanta’s fashion scene. Arelia’s Dream is a showroom in west Midtown that specializes in women’s contemporary fashion.

“This (event) is like the first of its kind in Atlanta, so to be put on by a woman and a Black woman is an amazing opportunity and a great venture for Arelia’s Dream because we like to be a part of the innovation in fashion in Atlanta,” said Miller, 37. “I feel like we have a long way to go in terms of the fashion scene in Atlanta. Although we have a lot of nice shops and things like that, we don’t have a lot of fashion shows and fabric stores because we have to outsource a lot of things.”

When Jocelyn Baker-Brooks was approached with the idea to be a part of a 3D fashion show, she was immediately perplexed because she’d never heard of something like that before. Baker-Brooks, who lives in Stone Mountain is the founder of House of Mijo, an online face mask and apparel company that merges couture pieces with an avant-garde appeal.

“I’m familiar with the VR headset and the technology, but I had no idea how they were going to transition that into a fashion show,” Baker-Brooks said. “When they started explaining it, all of these light bulbs went off in my head, and I thought, ‘This may be the coolest thing I ever heard’ because you don’t normally see fashion shows in that way.”

Credit: Natrice Miller / [email protected]

Credit: Natrice Miller / [email protected]

Making the show accessible is another priority for Easley. Each design in the show will be available to purchase in various sizes. The event will also feature food and live entertainment.

“That was the whole point in marrying the shopping experience with the show,” Easley said. “It’s not just about having a pretty fashion show and not being able to buy the items because it’s only in a model’s size. We want to make sure everything is shoppable. Soon as you take the headsets off, anything you saw in there and was like, oh my god, that’s beautiful, you can walk into the next room and you’ll be able to see the vendor and the designer.”

Easley plans to host more 3D fashion events in Atlanta. For her, the city’s future in fashion is boundless.

“I think it gives you a different way to think about fashion to see it through different lenses, literally, as well as think about how I can incorporate technology into our business in a way that makes sense and aligns. Tech is not going anywhere, meta is not going anywhere.”

Innovate & Curate fashion show and shopping experience

3 p.m. on Saturday, March 18. $75-$550. Corso Atlanta, 3200 Howell Mill Road NW, Atlanta.